A landing page, also known as a static page or lead capture page, is a standalone webpage aimed at prompting visitor action. It employs attention-grabbing headlines and persuasive calls-to-action to convert visitors into buyers or subscribers. A captivating headline is essential for grabbing the visitor’s attention and clearly communicating the top benefit of your product or service. Compelling copy is crucial for elaborating on the benefits mentioned in the headline and providing additional information. Incorporating riveting visuals, such as videos, images, and graphics, enhances the appeal and clarity of the landing page. Finally, a prominent call-to-action (CTA) button guides visitors toward the desired action, whether it’s subscribing, adding to a wish list, or contacting sales. By strategically placing the CTA, you increase the likelihood of converting visitors into buyers or subscribers.
source: https://marketingsecrets.com/blog/land-more-leads-with-landing-pages
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