Sharing Infographics on Social Media: 7 Tips and Tricks

Sharing Infographics on Social Media: 7 Tips and Tricks

Content is king, and social media platforms are one of the best marketing tools for reaching the widest audience. Social media content can include photographs, videos, reels, polls and surveys, and infographics. While visual content, like an infographic, is perfect...
The Visual Power of Infographics

The Visual Power of Infographics

An infographic can convey complex data in an easy-to-understand format. Including visual images and graphics with textual information works both the right and left sides of a reader’s brain simultaneously. This effect increases the chance that your audience will be...
How-To: Starting a Small Business Email Newsletter

How-To: Starting a Small Business Email Newsletter

For any small business, marketing must be a top priority. Reaching people by regular email newsletters helps to build brand awareness, amplify promotions, share infographics and essential information, and establish relationships with potential and existing customers....
Infographic Design: What Works and What Doesn’t

Infographic Design: What Works and What Doesn’t

Infographics present complex data or information in an easy-to-read visual format. When your organization shares infographics with your current audience and potential customers, it helps to establish your brand, amplify important information, and create backlinks that...
Color Psychology: A Marketer’s Paintbox

Color Psychology: A Marketer’s Paintbox

Pay attention to the colors around you. How does being in a red room make you feel? What about being surrounded by blues? Does a bright yellow sign grab your attention better than a white one? Color is one of the most impactful and essential tools a marketer can use....
7 Graphic Design Trends for 2023

7 Graphic Design Trends for 2023

Design trends change like the tide. Some trends, such as this year’s penchant for bright and bold colors, roll in and out periodically. Others are trends of the here and now, like the recent technological advances that allow for the addition of virtual reality and...