AI Overviews may feel like the future of search, but they still rely heavily on the fundamentals of traditional SEO. If your content isn’t technically sound, properly indexed, and ranking well, it’s unlikely to appear in any AI-generated summaries. Search engines must be able to crawl and understand your pages, making technical foundations like clean sitemaps, correct canonical tags, and accessible page structures non-negotiable. Authority still matters, too—AI systems favor trustworthy, well-linked, deeply informative pages just as traditional rankings do. Structured data has become even more valuable, giving AI models clear, organized information they can interpret and cite with confidence. Keyword research continues to shape visibility by providing topical clarity and context signals, helping generative models understand where your content fits. And user engagement remains a crucial indicator of content quality; low dwell time or poor navigation can reduce your chances of being pulled into an overview. In short, AI visibility isn’t a shortcut—it’s an extension of strong SEO. By mastering the basics and optimizing for user experience, you strengthen your traditional rankings and boost your likelihood of appearing in AI Overviews simultaneously.
source: https://www.optimizedartificialintelligence.com/traditional-seo-5-reasons-it-powers-ai-visibility/
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