Leadership transitions in consumer brands rarely stay contained at the top. When a new executive steps in, teams must relearn how they think and communicate, which slows decisions and output for a year or more. That disruption ripples outward: cross-functional coordination breaks down as departments lose the informal norms that once kept them aligned, leading to delayed campaigns and stalled launches. Brand consistency suffers too, as a new leader’s instincts subtly shift campaign tone, positioning, and retail execution. Employees grow cautious about their future, and top performers with ties to departing leaders may look elsewhere. Taken together, these disruptions cost brands their momentum, leading to missed launch windows and lost ground to competitors.

source: https://yscouts.com/how-leadership-transitions-ripple-through-consumer-brands/