If your website feels slow, it’s likely hurting far more than just user patience—it’s quietly damaging your SEO, conversions, and revenue. Page speed is a critical ranking factor, and oversized, unoptimized images are one of the most common reasons sites underperform. When images take too long to load, visitors bounce quickly, especially on mobile, signaling to Google that your page delivers a poor user experience. Over time, this behavior can negatively impact rankings, reduce visibility, and lead to wasted ad spend. Bloated images also strain bandwidth and hosting resources, inflate development costs, and create friction for users who expect instant results. The good news is that image-related speed issues are easy to identify with tools like PageSpeed Insights or GTmetrix, which highlight problems such as oversized files, outdated formats, or improper loading behavior. However, relying on automated compression alone can backfire by degrading image quality or overlooking existing assets already slowing your site. Smarter image management strikes a balance between performance and visual clarity, ensuring images are correctly sized, converted to modern formats, and optimized for all devices. With a thoughtful, ongoing approach, you protect your rankings, enhance user experience, and ensure your content loads fast enough to be seen, engaged with, and converted.
source: https://www.seonational.com/are-your-image-files-slowing-down-your-website-and-seo/
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