Fashion watches occupied a separate conversation from the one serious collectors were having, and Versace entered that category loudly, with Medusa heads on the dials, oversized cases, and bold colors that made it clear the wearer wanted to be noticed. The watch world treated early Versace pieces as costume props rather than precision instruments, and the criticism wasn’t entirely wrong. But it stopped being accurate some time ago. Versace’s design evolution brought cleaner dials, better proportions, improved case finishing, and more serious movement sourcing — with the Greca motif becoming structural rather than decorative, and newer collections attracting buyers who evaluate the full watch on its merits. The contemporary Versace collector rotates Swiss heritage pieces alongside a Versace, valuing each differently — Italian fashion heritage expressed on a dial is something a Patek or IWC simply doesn’t offer, and that specificity carries genuine value for design-minded collectors. Maintaining a Versace collection-ready requires professional service that respects bold dials and distinctive finishes, with gasket replacement and pressure testing restoring the water resistance, a visual caseback inspection never can. Versace is further along the path from fashion brand to watch brand than most observers expected, consistent improvement and a serious collector base have earned it credibility that early skepticism suggested might never arrive.
source: https://www.timesticking.com/how-versace-watches-crossed-into-serious-luxury-status/
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