Renewal season is when your employee benefits broker should prove their value, not disappear or deliver a last-minute rate increase with excuses attached. A strong broker treats your renewal like their own money is on the line, digging deep into claims data, identifying cost drivers, and negotiating aggressively with carriers instead of accepting increases as inevitable. They actively shop the market, exploring alternative funding models, competitive quotes, and smarter plan designs rather than defaulting to last year’s setup. Just as important, they clearly explain why changes are happening, translating insurance jargon into plain language so you can make informed decisions with confidence. Long before renewal, they should be reviewing utilization mid-year, flagging inefficiencies, and positioning your plan for better outcomes. At renewal, they don’t just hand over spreadsheets; they tell a compelling story using your data to justify better pricing and terms. They also support employee education through clear communication, regular meetings, and accessible resources, ensuring that benefits are actually utilized and valued. Most of all, the right broker brings proactive ideas, innovative strategies, and acts as a true strategic partner aligned with your business goals, not a paper pusher working on autopilot for the carriers.
source: https://thebenefitdoctor.com/what-your-broker-should-be-doing-this-renewal-season/
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