Embarking on app development is exhilarating, but rushing in without key considerations can lead to failure. Avoid pitfalls by addressing crucial questions before diving in. Check out this infographic for the essential pre-development steps to ensure a solid roadmap and successful launch.
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Will creating an app be profitable for your business?
Think about the entire pipeline. Is there a direct link from a customer’s first touch with your app to how you’re making revenue? Watching an entrepreneur or company invest tons of resources into an app that never generates revenue or profit is sad.
Who are your competitors?
Competitor research is a critical part of building any new business. You must know what you’re up against and how your offering will add unique value. Use your competitors’ apps and study their marketing materials. What’s working and what isn’t? How can you build off their successes and avoid their failures?
Does your app have a market?
Taking competitive research a step further, do some market research. What are the tools on the market right now for solving the same problem you’re trying to solve? If there’s no established market, you have the fun task of creating one. It will have a whole new set of implications for your communications and marketing department, so get them involved early.
How does your app solve a problem?
Once you know what problem your app solves, consider how people are already solving that problem right now. When you know what problem you’re helping your audience solve, you’re in a better position to “reverse engineer” the app to ensure you’re solving that problem in the most intuitive, appealing, and engaging way.
Who will use your app?
You should know your target audience inside and out, including both demographic and psychographic details. The more you understand your target audience, the more knowledge you have to make strategic, effective business decisions.
Do you have enough time for designing, testing, and building?
Don’t rush the process. A rushing scenario sets the stage for all sorts of red flags, like taking shortcuts, overlooking critical pieces, and putting out a first version that frankly sucks. Create a realistic timeline for every process step, and don’t skip the essential parts like testing and QA. Check-in with your development team to get their honest opinions on timeframes.
Do you have enough money for the post-launch journey?
Many people only calculate the money it takes to build the first version. They assume it will work without a hitch, and the money will start flowing in. But the truth is, that’s just the start of the journey. Don’t burn all your resources on the initial round of development. It is just one part of a more extensive, longer process.
Should you build it in-house or hire an app development company?
Building in-house can be a great option if you already have a team of experts or are willing to make a long-term investment.
If neither of these applies, consider hiring an app developer or team of developers. They can ensure you get the biggest bang for your buck, giving you access to a well-rounded team of experts dedicated to getting the job done right (the first time).
Be thoughtful and strategic with your new app.
While it’s a magical feeling to be inspired by a game-changing app idea, too many entrepreneurs are blindsided by the joyride. They fail to consider the checkpoints that ensure they’ll succeed in the long run. When you develop thoughtfully and strategically, it makes all the difference for your outcome.
source: https://dazlab.global/think-before-you-develop-questions-to-consider-before-creating-an-app/
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