Focusing on inbox placement gives your holiday campaigns the best chance to be seen right when your audience is ready to buy, making now the ideal time to refine your deliverability strategy. Start by gradually warming up your domain so mailbox providers see consistent, trustworthy sending behavior rather than sudden spikes. A clean list is essential, so remove invalid and unengaged contacts to avoid bounces and spam traps before the busy season. Ensure your SPF, DKIM, and DMARC authentication are properly set so that your emails aren’t mistaken for spoofing attempts. Deliverability also improves when your messages are relevant, so segment subscribers based on engagement, purchase history, or location rather than blasting the same offer to everyone. As Black Friday approaches, avoid overwhelming inboxes—only increase frequency if you’ve already ramped up your volume in advance. Keep subject lines clear and conversational, avoiding spam-trigger words. Balance your email design with approximately 60% text and 40% images to minimize the risk of being flagged by filters. Before sending, run pre-send tests to catch authentication issues, spam triggers, or broken links. Finally, monitor engagement closely throughout your campaigns so you can adjust quickly if performance begins to drop.
source: https://www.mailgenius.com/9-inbox-boosting-tips-to-maximize-holiday-email-deliverability/
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