Infographics have become an invaluable tool for savvy marketers. They convey a story in a visual manner, making it easier for readers to digest.
While many consider graphs and charts to be essential to an infographic, the main purpose of the infographic is to draw people in and help them grasp information in meaningful ways. Infographics can be classified as follows:
- Interactive — These infographics explain a process or backstory through using a series of pictures and text snippets.
- Statistical — These infographics start with a concept and use visuals and some text to tell a story.
The use of visual storytelling in a marketing campaign benefits a brand because it provides consumers the content that they want, thereby developing a relationship between the company and potential customers.
The effectiveness of your infographics matters. If your infographic is appealing and fulfills a purpose, people will want to share it. Widely distributed infographics can boost traffic, conversions, and your bottom line. Here are a couple tips for making your infographics shareable:
- Add value — An infographic with no value will be ignored. Those that answer questions or provide information that people want will be worth distributing. It’s important that infographics tell stories, but that story must be useful to the audience. Know your target audience and make sure that your infographic will benefit them.
- Avoid a direct sales pitch — It’s easy to confuse the objective of an infographic. The direct benefit is is not that it will increase exposure for your business. That is the indirect benefit. The direct objective of creating an infographic is to benefit your readers. However, you cannot expect people to like and share your infographic if it has no other purpose but to promote your company. Instead, focus on how your story helps your readers.