Infographics are effective on the internet because of their ability to communicate data simply and visually. As they have become valuable within many different online industries, they can be found almost anywhere and can cover a large variety of topics. However, like most things in life, there are people who love infographics and people who aren’t as keen on them.
While the reasons for disliking infographics vary from person to person, many people claim that infographics don’t necessarily fulfill the purpose for which they were created.
One reason for not liking infographics is that there are so many people making them, and many of those people put minimal effort into their design. Sloppy designs give a bad name to infographics in general.
There’s also the concern that data in infographics may not be attributed or is sometimes inaccurate. While these reasons are all valid, they could also be applied to many other forms of media on the internet.
With their widespread use by big, reputable companies, there is no doubt that infographics have evolved into a potent tool for visual storytelling. Schools are also beginning to use them in lessons, and professionals use infographics in their discussions and case analyses.
Using infographics can also helps with search engine optimization. As search engines have evolved, so has the type of content used to improve rankings. Search engine algorithms now search for quality content, not just keywords, and infographics are a feature that can contribute to the quality and diversity of your content.
Whether you love or hate infographics, there’s no denying that they are great tools for marketing and communications. As infographics continue to evolve, there will always be people who misuse them, but as long as infographics enhance content and help people understand data, they will remain a valuable communications tool.