Designing a website can’t be done properly by a website developer alone. They may have the knowledge in installing elements or icons in the website but the overall look and design will still depend on how far you know your target audience. Unfortunately, there’s no design that can be appropriate to all ages. Children will always have different responses to a website that has long content. This calls for proper understanding of the target market which is the responsibility of a marketing manager. To effectively create a website for your chosen target market, follow the tips from this infographic.
1. The first thing that you need to determine is the reason why your customers are going to your website. Are they there for information, fun or just browsing? Your website can be a place where you can post your products and services and because of that it may trigger purchase reactions from the user. A website that is designed effectively can convert viewership to sales.
2. Websites for children requires fitting the shoes of a child. What does a child want? Start with their little fingers. They will want something that is large enough for them to explore. You must design it with clean and simple interface and with no distractions such as popups, and other things that will take their focus on the website. Yes, links are also prohibited.
3. What about if the reader is a teenager? Definitely, they are not into long contents yet. They love websites that features flowers, nature and elements that trigger passion, love and friendship. Make them enjoy with brisk images and backgrounds. Bright colors in a simple and clean user interface can also be effective for this age group.
4. The millennials born from 1980-1994 is one of the most lucrative age groups because of their dominance in the marketplace. Catchy, creative, abstract and edgy website designs can catch their attention and will make them stay and navigate the page. Flash fiction, short paragraphs and white backgrounds make the millennial feel connected with someone. Keep this ingenuity in mind.
5. If the long contents, informative webpages and graphs, and charts will do no good to teenagers and millennials, it is effective among the generation X. They are not yet that fluent in the navigation. They are in the website because they are searching for something helpful and insightful. So, avoid too many sidebars and pop-ups. Ruining their focus might make them exit the website.
6. The last but not the least is the baby boomers and the retirees. The design should be easy to follow, use and understood. The home logo is best for them so that when they get lost while navigating they can easily get back to the homepage. Large icons and large buttons are also recommended. Don’t get them wrong by adding website elements that are intended for tech-savvy. Your grandparents may not want to be overwhelmed by designs they can’t even have a grasp about.
Download this infographic.