In the world of creativity, there is no limit to what a person can achieve; however, many people’s talents stay hidden. The best painter, writer, or musician in the world could be living in the second story apartment just down the hall from you, and you might not even know it. Having talent is only half of the battle. The other half is sharing your talent so that others can appreciate it.
This reality applies to the world of infographics. You could design the finest works, but they will only serve their purpose if people discover them. It is important that you share your infographics so that others can appreciate their story and the information they provide.
Here are some surefire methods for marketing your infographics:
Find the Right Influencers
Find the social media influencers in the same niche as your infographic. Get in touch with them, and convince them why your infographic will benefit their followers.
Successful influencers are highly praised in the niche where they are dominant and known; however, they have very little influence promoting something outside of their specialty. Make sure that you market your infographic to the right influencers who will promote your work to the broadest possible audience.
Use Social Media
Promote your infographic on various social media platforms so more people see it. Those who are impressed by your infographic will likely share it with their own followers. A thumbnail image of your infographic embedded on social media will be more than enough as long as the thumbnail image has a link back to your original design.
Link Your Infographic to Twitter
You can post your infographic or its thumbnail image on your Twitter account using hashtags. You might also consider posting a well-written description with a link to your infographic, so your audience can find out more information about you and your work.
Promote Using Emails
Believe it or not, emails are a good way to market your infographics. You can email the people in your mailing list and include a thumbnail image of your infographic with a link to the full image. Your subscribers can then easily view your infographic and share with their followers via their social media accounts.
Promoting your infographic will give it the chance to see the light of the day so that your target audience can use and appreciate it.