Back when the concept of infographics was first being developed, they were such a novelty that it was easy to get attention for your graphic by just building it. However, we now live in an age where everyone and their dog can create an infographic.
In order to catch the public’s eye, you need to work a little harder these days. Follow these tips to create a spectacular infographic that will gain the notice of many on the internet:
- Stay clean — There is beauty in simplicity. Remember that the purpose of an infographic is to convey complex ideas simply. If you make your infographic too busy visually, people will get overwhelmed and won’t share the information.
- Maintain focus — You may be tempted to try to cram a bunch of related information into your infographic, but remain focused on your main idea. Keeping your infographic focused will help keep it simple and sweet.
- Have an ideal audience in mind — Your infographic should be prepared for a niche group, not everyone on the planet. Make sure that you keep your target audience in mind as you design your infographic.
- Express your ideas visually — The biggest mistake many people make when creating infographics is forgetting to make them visual. While some types of infographics lend themselves to being textually based, you should try wherever you can to communicate with images and graphics. If your audience was looking for a text-based document, they would read an article or report.
- Don’t forget to use white space — White space is your friend, especially when it comes to creating infographics. If you fill up all the available space on your infographic, your readers won’t know where to look. Make sure to add negative space between images and to provide room to breathe. White space can help guide your readers as they look at your infographic.
- A headline is essential — A headline is one of the most critical aspects of your infographic. Having a headline helps readers know what your infographic is about. If you don’t have a headline that grabs their attention, they may not even glance at your work. Your headline should be clever to grab your readers’ attention and pull them in.
- Keep the length manageable — Many infographics are long and contain a lot of information. Depending on the topic and style of the infographic, this can be okay, but there comes a point where an infographic becomes too long. If you have too much information, go back to the content and check to see if you are making it as simple as you possibly can.
- Share your infographic — Throwing your infographic onto the internet isn’t enough. You should also post it on social media so others can see it and share it. If you are a member of groups that feature your target audience, don’t be afraid to post it in those venues as well. Doing so will give you more exposure and encourage others to share your work.
While a lot of people are making infographics, if you follow these simple tips, you will be able to distinguish your creations and make them worth sharing.