The importance that visuals play in marketing cannot be understated. With an overload of information available on the web, text-only content can be easily overlooked. Adding visuals to your content will help you get noticed. In fact, it has been shown that more people respond to visual information than plain text. Infographics provide an excellent platform for conveying large amounts of information in a specific, visually-pleasing manner, but not all infographics are created equal.
Here are some rules for creating engaging infographics:
Create an appealing design
You don’t have to have a lot of design elements, but those that you do use need to be solid and attention-grabbing. Present your design elements in a vertical flow to make it easy for your readers to follow your narrative.
Leave white space
You might have plenty of design elements in mind, but you need not include all of them in your infographic. Decide what’s critical, and discard the rest. Simplicity can attract more attention.
Don’t be scared of white space, as it is an important element of a clean infographic. The presence of space around every design element will help your readers know what to read first.
Your infographic should communicate one message by using visual metaphors to tell a story rather than words. Putting more than one “storyline” into an infographic will result in your main point getting watered down or missed completely.
Use the right fonts
Text should be minimized in an infographic. It is enough to include titles, headings, and some short captions. Adding more text may drive viewers away; after all, they aren’t looking for a book—just some bite-size information. Since you’re only dealing with a small amount of text, make it count by choosing high-quality fonts that will grab the attention of readers. Stick to a few font types; using too many might prove distracting.
There’s room for a lot of creativity in infographics development, but it is important to adhere to these basic tips for generating the most appealing results.