If you aren’t using infographics on your website, now is the time to reconsider.
Infographics are catchy and engaging. As a result, they get shared more easily on social media. And the more shares and exposure you get, the more likely your infographic will carry-over to be featured on third party blogs and websites; facilitating the kind of link-building that Google loves to see and reward.
That’s just one benefit to incorporating infographics onto your website. Here are a few others.
Infographics tell stories
Everybody loves a good story, but stories with pictures are even better. Since most of us Infographics can tell stories with pictures that resonate with a target audience. Stories lure us in and keep our attention.
Our brain is infographics-friendly
Today, people are bombarded with so much information that it’s easy to become overloaded. Data saturation can actually reduce our attention spans. Our brain wants the bare necessities. “Just the facts, ma’am.” Infographics make information palatable by stripping away the superfluous and reducing information to its most digestible form.
Visual data sticks
We retain pictures longer than we retain text. In addition, we can recall images more easily than we can recall words. One of the aims of a website is to convey information to people and get them to remember it. Infographics are particularly good at facilitating this.