The terms graphic designer and graphic artist are often used interchangeably, but they describe two distinct roles. Here’s a closer look at the differences between the two:
A graphic designer provides solutions to visual communication problems using images. The goal of a graphic designer is to convey a message that leads viewers to take a particular action. The course of action could involve a person clicking a button on a web page or identifying a logo or symbol that represents a brand or a product. While artistic appeal is a priority of graphic designers, they are more concerned with function and layout that leads the eye in a natural sequence.
A graphic designer filter information through design. They typically has formal training in design, information management, color, typography, concept development, and more.
A graphic artist, like all artists, creates original works that are meant to convey feelings or emotion. The works are meant to set a mood.
A graphic artist is adept at creating art through different programs. Professional graphic artists will leverage their creations through commercial means. They may create scenes and images through the use of visual media like photographs, computer-generated images, or drawings. The work of a graphic artist is used to market products and ideas and may be featured on product packages, ads, signs, or banners.
In summary, a graphic artist creates something through science, process, and emotion while a graphic designer produces something as an end result. If you need to create a logo that represents your company, call on a graphic designer. If you want to add emotion to a project, consult a graphic artist.
In summary, the biggest difference is that graphic artists focus on the creation process and expression through art, while graphic designers focus on using art and form to communicate and express a specific message.