In just a matter of a few years, infographics have become an important tool in digital marketing. This popularity has led to the development of a more compact version: the mini-infographic. Mini-infographics are essentially the same as the regular version except that they are, as the name implies, much smaller. Both types of infographic seek to display and break down information into manageable, visual chunks to help the viewer internalize a lot of information in a short amount of time.

Why Do Mini-Infographics Work so Well?
(Pixabay / mohamed_hassan)

The mini-infographic is best suited for social media because it doesn’t bombard viewers with a load of information. The content of the mini-infographic is easy to read and digest, and, when designed well, so visually appealing that people who view it are eager to share it. Another advantage of the mini-infographic is that it is easy on the budget, simple to upload, and takes relatively little production time to generate.

The power of the mini-infographic lies in its small design and pixel count. These features allow you to post it immediately as an image to your Twitter and other social media accounts.

The following are the steps to create a mini-infographic:

  • Assemble your information or statistics in a visually engaging manner.
  • Make sure to insert a clever title to hook readers’ attention immediately.
  • Keep your infographic as simple as possible.
  • Use symbols, imagery, and colors to support your content and add necessary visual appeal.
  • Make your infographic design in such a way that the main message will be visible, even from small mobile devices.
  • If the image you want to create is large, you should create a thumbnail that will grab your audience’s attention. This will ensure that your audience will view the full infographic.
  • Keep your target audience in mind as you design the infographic based on their preferences.
  • Limit the size of your infographic to no more than 5000 pixels to ensure its stability on different devices, particularly mobile.

What They Bring to the Table

Mini-infographics can add a lot of pizzazz to a regular marketing campaign, but you have to put in the necessary work to make sure that they are visually appealing enough that people want to share. If you work it right, they can establish your brand as an expert in its field which can, in turn, generate more web traffic to your site.

Most infographics are built around little-known content, so developing an infographic that’s chock-full of information regarding your brand in a small space is a huge point for your team. Mini-infographics are also an incredible asset to your SEO performance because they can be linked, embedded, and backlinked to many different kinds of media. These shares can really boost your ranking in search engine optimization algorithms.

The mini-infographic’s small size is its main asset as a digital marketing tool, but it should not be treated with little regard. As long as mobile devices continue to gain steam, mini-infographics will continue to be widely used by digital marketers to reach their audience.

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