If you want SEO to generate revenue, you need traffic that comes with a reason to buy. That is where buying intent keywords come in. When people are close to a decision, it shows in their searches. They are not asking “What is it?” They are asking direct questions about providers, pricing, and solutions. Optimize for those terms, and you attract someone closer to buying instead of someone just getting started. Buying intent keywords signal where a person sits in the process, from informational to commercial to transactional, so match your content to that intent. High-intent traffic converts better, too. A single qualified lead from “enterprise national SEO services pricing” can outearn hundreds of visits from “what is SEO.” To spot these keywords, watch for modifiers like “best,” “pricing,” “buy,” and “agency,” and check the search results for service and comparison pages. When you write, let intent shape the page, get to the point fast, and add concrete details like pricing ranges. Avoid diluting high-intent pages with broad messaging and vague claims. Still, do not build everything around bottom-funnel searches, since you also need top- and mid-funnel content. A balanced strategy uses all three. Finally, measure beyond rankings by tracking conversions, qualified leads, and revenue from your commercial pages.

source: https://www.seonational.com/optimizing-seo-with-buying-intent-keywords/